Why Does Tequila Have a Worm in It
Why Does Tequila Have a Worm in Itの要点や背景を専門的かつ分かりやすくまとめました。最新トレンドを一目で把握できます。
The tradition of including a worm in the bottle of mezcál dates back to the 1950s, when a distiller named Jacobo Perea Morales started adding the worm to his bottles as a marketing gimmick. The idea was to prove that the mezcál was made from 100% agave, and the worm was seen as a sign of authenticity.
But, as with many marketing stunts, things didn't quite go as planned, and the worm ended up becoming a symbol of strength and virility among tequila drinkers. Who needs a fancy label when you can have a worm at the bottom of the bottle, right?
エンタメ・カルチャー業界の深掘り取材を得意とし、現場のリアルな声をお伝えします。
