Is Bww Going out of Business
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Every few months, some clickbait article screams “BUFFALO WILD WINGS BANKRUPT” and we all panic. Let me save you the anxiety: they are not bankrupt. Inspire Brands has deep pockets, and they refinanced debt to keep the lights on.
But a slow death? That’s more likely. Think of it like a tree rotting from the inside—the leaves are still there, but the roots are iffy. They’ve closed underperforming locations, especially in small towns, and focused on high-traffic areas.
The bigger fear is that they’re becoming irrelevant. When I asked a 22-year-old coworker if she’d go to BWW, she said, “Oh, that place my parents went to?” Ouch. Generation Z isn’t nostalgic for a chain that peaked in 2012.
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So, should we mourn the wings?
Not yet. But you should pay attention. If you see your local BWW suddenly renovating or switching to “takeout only” hours, that’s a red flag. Also, if their sauce selection shrinks from 26 to 10 flavors, run.
Personally, I think BWW will survive—but as a smaller chain. They’ll lean hard on delivery apps and “game day kits” for home. The era of the big, loud, sticky-floored sports bar is changing, and that’s okay.
But here’s my hot take: we drove them to this. We demanded cheap wings, then complained about quality. We ordered delivery for convenience, then groaned about cold fries. The American consumer is a fickle beast.