How Many Words Should an Introduction Be

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Here’s the only rule that matters: Your reader is selfish. They clicked your link because they want something—answers, laughs, or cat pictures. If your intro doesn’t deliver in the first three sentences, they’re gone. Gone like a pigeon in a rainstorm.

So ask yourself: “Would I keep reading this if I had a screaming toddler in the next room?” If the answer is no, cut words. Aim for the highest joke-to-word ratio. Think of your intro as a handshake: firm, brief, and slightly warm.

Fun fact: The average human attention span is now eight seconds. That’s shorter than a goldfish’s. Goldfish have a nine-second attention span. You are writing for creatures with less focus than a bowl of fish.

How Long Should A Introduction Be : Others will need less, especiallyHow Long Should A Introduction Be : Others will need less, especially

The “Toilet Test” for Introductions

I call this the Toilet Test. Read your intro aloud. If it feels long enough that you could finish it while walking to the bathroom, it’s too long. Cut it down to “fridge-to-toilet” distance. About 50–100 words for most web articles.

For emails? Even shorter. Your boss wants to know: “Meeting at 2 PM?” Not “I hope this message finds you in good spirits, and I must inform you that the universe is expanding, but anyway, meeting at 2?” Boom. 12 words. Done.

But if you’re writing a love letter? Go wild. Use 500 words. Describe their eyes like the night sky, their smile like a sunrise. No one complains about a long love letter. Context is king.

清水 千尋

清水 千尋

フード&トラベルライター

マーケティングと消費者心理のトレンドを分析し、現代のヒット商品の背景を読み解きます。

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